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Branding Questionnaire

Package Type
Essential Logo
Basic Branding
Full Brand Identity

Full written name of your business

Would you like your tagline to be included in your logo?
Yes
No
Maybe

Please describe your business – what you do, long term goals and what you are all about. Be as descriptive and detailed as you like. Every piece of information helps me to visualize what I’m designing for.

List some appropriate keywords (e.g. strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, athletic). Try to select keywords that best sum up the overall impression you want to convey with your logo. This is all about creating the appropriate perception in your target market.

Describe your ideal target audience or intended market.

Your competitors and/or inspirations: This includes local, regional and/or worldwide. If applicable, please provide URLs of websites or names of companies that you compete with, admire, or have a similar agenda to.

Applications

Where do you anticipate your logo will be seen by your target audience? Please check all that apply.

What sort of style do you envision? (e.g. modern and clean, old world, cutting edge, vintage, futuristic, etc.) Please provide URLs of logos and branding that you feel drawn to.

Do you picture your logo feeling more traditional and well-established or more modern and aware of current trends?

Are you looking to avoid or implement certain colors?

Do you have any specific imagery in mind for your logo?

How long have you been in business? If this is a rebrand or refresh, what is it that you’d most like to change or improve upon with your existing logo?

Do you have a preference for font types that you feel will best suit your style/needs (ex. script, serif, modern, formal, etc)? Feel free to include links to things you love.

Are there any additional items you'd like to add to your package at this time? Popular options include business cards, letterhead, press & social media kits, hero images, iconography suites & template design.

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